Christmas Gift Guide 2023 Adam Jones sweater vest
Photograph: Jess Hand
Photograph: Jess Hand

Christmas gift guide: for fashionable Londoners

Beautiful garms and chic accessories galore. Your Dover Street Market-addicted pal will love this stuff.

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Fashion. Buying it for others can be tricky. Luckily, our team of clothes hounds know exactly the kind of garms every London-y person will be coveting this winter. From threads that pay homage to UK pub culture (the real kind, not the TikTok kind), to sustainable hair accessories that are on every it girl’s wish list, we’ve rounded up the best ready-to-wear bits for your most fashion-forward friends. Go forth and shop!

Looking for more inspiration? Check out our seriously cool Christmas Gift Guide.

Gifts for fashionable Londoners

Adam Jones Beer Towel Vest (pictured above)

From the Burberry greasy spoon, to the rampant popularity of kilts, Bri’ishness has been at the peak of fashion this year. So it’s only natural that there are now garms that pledge allegiance to the most British institution there is: the pub. Any ale loving Claptonite will adore this charming and cool vest made from 100 percent upcycled beer towels. Guinness might have been the hipster’s choice drink of 2023, but Newky brown is where it’s really at. We call this UK-core. 

£198, made to order, www.adamjones.studio

Good Squish Oversized Scrunchie

With their oversized frills poking out from behind every slick ponytail, if one accessory has been on every cool London girl’s head this year, it’s the Good Squish scrunchie. Is there someone in your life who often wears a bomber jacket, loafers and some oversized granny glasses? They’d probably like one of these, too. Made in London from deadstock fabrics, they’re also sustainable, what’s not to like?  

£40, www.goodsquish.com

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Baggu Recycled Shoulder Bag

Uniqlo CBB who? This viridescent Baggu is the OG, more stylish version of that viral bag. Perfect for festival bums or your jammy pal who’s planning a months long solo-travel trip in the new year to ‘find themself’, this durable receptacle made from recycled nylon can be worn around the waist (trad) or across the chest (hipster). She’s functional and fashionable. 

£45, www.plasticfreedom.co.uk

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