This family-run business is one of London's oldest and is still run by the same family that opening it back in 1932. Located behind the flower stalls of Berwick Street market, today it remains a central stomping ground for stylists, fashion students from Central Saint Martins, and general crafty types, who flock here for the wide selection of glitzy and more sensible fabrics, zips, sequins, buttons and thread. Materials range from corduroys and cottons to frou-frou netting, metallic lycras, furs and look-at-me leatherettes – as well as feather boas. The bridal fabrics (Borovick is a leading supplier for the industry) feature smarter offerings, including crushed velvets and silks, laces, taffetas, satins, brocades, embroidered tulles and beaded fabrics.
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