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What is it?
Bloom is no ordinary perfumery, as they boldy state themselves. This beautiful niche shop stocks fragrances, candles, skincare and more from a clutch of under-the-radar brands that are grouped by scent.
What do they sell?
Stocking the best in independent, exclusive and niche perfume brands from all over the world, there is plenty to choose from. Online, they even have a smell-alike perfume feature that can help you match your favourite perfumes to similar ones from Bloom's collection. This place is great for gifts, with a scent sampler subscription and 'pet soap', in case your pal's pooch requires a spruce.
Opening times:
Mon-Fri 12pm-6pm; Sat-Sun 1pm-6pm
Time Out tip:
If you know what you're after – be it woody, green or unconventional (all available) – Bloom's well-informed staff will be able to help you out. But on the off chance you can't find what you're looking for, Bloom also offers a bespoke fragrance-making service that is absolute olfactory heaven.
As featured in the 100 best shops in London