APC

Jean Touitou's understated Parisian label APC (Atelier de Production et de Creation) is the latest addition to the ever-trendy Redchurch Street. Touitou's hip, European style has been attracting discerning dressers since the late 1980s and this new address (the second in London) should please a flock of men in search of a pair of APC's near cult-famous jeans. If you're new to the brand, seek out its well-cut basics for both sexes and enjoy its simple, effortless design - something the French seem eternally adept at. There's certainly precious little pomp or flash in the prettily minimalist spring collection currently in store. We spied a gorgeous pair of women's wooden-heeled sandals with blood red, box leather straps, as well as the type of button-down checked men's shirt that's sure to do well in the area.