With its refined yet rather manly aesthetic, this menswear label dresses well-heeled gents, fashion editors and regular guys who like no-nonsense style. The focus is on classic, high-quality design with a subtle retro edge; Steve McQueen is an inspiration.
Having made the leap from an online store to a real one in 2007, this Soho shop is one of two Albams (the other in Spitalfields Market) set up by Nottingham lads Alastair Rae and James Shaw.