9 London by Emily Evans

This maternity shop has a decidedly starry following – Kate Moss, Gwen Stefani and Laura Bailey are among the names choosing glamorous designs during their nine months – thanks to the names found here: True Religion, Minna, Faire Dodo and Fierce Mamas for Moody Mamas. There are stylish maternity jeans, cute cashmeres and elegant knitwear, and its own-label collection – 9 London – offers amazingly flattering and stylish evening and day dresses. There’s also a range of lingerie and nightwear, lotions and potions and an unmissable children’s collection – Tiny9 – for newborns through to nine-year-olds. There’s also a concession on the 4th floor of Harrods.