A stylish Italian men's accessories store in the heart of Shoreditch. Everything in the modest, but brightly coloured shop is either handmade in the family factory in Como (near the fashion-conscious capital Milan) or by fellow Italian artisans within 170km of the factory.
40 Colori's ethically produced selection of ties, scarves, pocket squares, socks, belts and more are hung on recycled cardboard doors and artfully placed on shelves so that browsing the shop feels more like exploring your best (dapper) mate's room than a fancy boutique.
Prices range from £10 for a pair of socks to £69 for a knitted silk tie, and you'll find a few scarves and socks for the fairer sex in there, too.