Morelli's Gelato

Selling water along the London Marathon route; setting up a hot dog stall in Hyde Park; running an ice-cream takeaway on Covent Garden Piazza.  There can be few easier ways to make money in London, yet Morelli’s is no slouch, producing high-quality, smooth and crystal-free gelati for the queues of tourists. There are a few sought-after tables outside on the terrace, usually occupied by footsore visitors. The bright flavours might resuscitate them: Alfonso mango, Italian hazelnut, or a flavour of the month, such as banana, honey and cream cheese (a combo that was better than it sounds). Besides the original century-old branch in Broadstairs, Kent, there are international outposts including one in Gabon, West Africa.