£9
The Ned, for the benefit of anyone without a phone, is a kind of Disneyland for Instagrammers: a lushly photogenic hotel-cum-dining destination in the heart of the City. One of its nine (yup, nine) restaurants is Zobler’s, a New York-style deli. This isn’t marketing schtick: the Lower East Side’s filling – hand-sliced smoked salmon, cream cheese, red onion, tomato and capers – is the equal of anything you’d find at Russ & Daughters in NYC, and the bagels come daily from the awesome Carmelli in Golders Green. Unimprovable.