This Masala Zone in Bayswater - one of nine London restaurants from a reliable group - is a solid example of why this brand remains so popular. Expect a winning combination of affordable, authentic Indian food, good-looking surroundings and cheery service.
That authenticity keeps the menu away from curry house staples - so no chicken tikka masala, say. Instead, expect thalis, an array of biriyanis and an interesting selection of street food dishes, ranging from samosas and dahi puri (whole wheat biscuits filled with spiced mash and three chutneys) to sprouted lentil bhel, pao bhaji and masala papad.
Lunch offers and special deals at other times keep prices even more keen.