Please note, this branch of Gelato Mio is now closed. Time Out Food & Drink editors, Feb 2016.
Despite having spawned a handful of younger, shinier offshoots across London, this original branch remains popular as ever, with queues often stretching down Holland Park Avenue.
Cheery staff in bright orange T-shirts dish up generous portions of gelato in a score of traditional flavours (think pistachio made from nuts dried in the Sicilian sunshine), along with sorbets, sundaes and shakes.
On our visit, we sampled a terrific amareno (delicately creamy fior di latte with chunks of marinated dark cherries); classic stracciatella (the same subtle base, but this time swirled with shards of chocolate), and an intensely dark and cocoa-spiked cioccolato.