Piazza tradition
Italian aperitivo culture was in full swing in the sixteenth century, when piazzas were packed with pre-dinner pioneers sipping herbal vermouths. After centuries of experimenting, we now know an essential aperitivo has a bitter and dry profile. Bitterness actually triggers the secretion of a hunger hormone, and because smell is crucial to the flavour experience, any citrus notes encourage us to salivate and kick-start the gastric juices.