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Viral jacket potato sensations Spud Brothers have opened a pop-up in central London

The guys that made potatoes cool have launched Spud Bros Express in the West End

Contributing writer
Spud Bros jacket potatoes
Photograph: @wecreatepopular
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As a Londoner, you’ll most likely have come across Spud Bros on your social media feeds. Just two local lads from Preston serving up piping hot spuds from the hatch of a food truck. Maybe it doesn't sound like riveting content, but somehow Spud Bros have made the humble potato cool. Just ask their three million followers on TikTok.

Whilst the brothers’ original food truck has been a stalwart of Preston’s Flag Market for 70 years, it catapulted to popularity when brothers Jacob and Harley Nelson took control of its social media feeds. Now viral sensations, the truck pulls in staggering round-the-block queues, with people travelling across the country to bag their famous spuds.  

If you’re not prepared to travel many, many miles for a jacket potato, frankly we don’t blame you. But you’re in luck, as Spud Bros has officially launched a first outlet in London. Coined Spud Bros Express, the boys have swapped their humble food truck for a brand new pop-up shop just a stone's throw from Piccadilly Circus.

Expect the classic offerings of cheese, beans and chilli and keep your eyes peeled for the occasional special too. Located on Archer street in central London, the pop-up will be around for the next three months. Yes, Spud Bros may have a brand-spanking new look, but some things haven't changed. Like the queue. That’s right, it's still long. 

Hankering for a little taste of Preston in central London? Spud Bros Express is open until February 2025. 

Spud Bros jacket potatoes
Photograph: @wecreatepopular

9a Archer St, W1D 7AX. Monday to Saturday

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