This viral bagel shop is opening its first branch in central London

New York-style bagels are having a main-character moment right now. Of course, London already has some absolutely iconic bagel spots, but you can never have too many. It’s Bagels, a beloved bagel joint hailing from the Big Apple, is coming to central London. 

After opening spots in Primrose Hill and Notting Hill in 2023, now the viral bakery is opening a third branch in Soho. It’s Bagels will open on the corner of D'Arblay and Berwick Street in late October. The joint will mainly be for takeaways, but it will have a small area for a few tables and chairs.

The hype-y spot will flog their famous ‘schmears’ AKA different flavours of cream cheese, alongside a range of smoked fishes, meats and salads. As well as making bagels to order, they will be selling pre-made grab-and-go bagels to take away in these flavours: The Works – cream cheese, lox, capers, onion, lemon, seasonal tomato; BEC – bacon, egg, cheese; whitefish salad made with British haddock. 

For more new eateries, these are all the restaurant openings we’re looking forward to this October. And these are all the things our food editor is looking forward to eating this autumn. 

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