The London Eye has been crowned the UK’s most ‘photogenic’ landmark

The UK boasts countless famed landmarks, each steeped in its own rich history. From London’s iconic skyline to UNESCO World Heritage Sites, have you ever wondered which landmark is the UK’s most photogenic? Well, photography retailer Jessops reckons it has the answer. 

In a study which looked at Instagram’s most ‘hashtagged’ locations, Jessops named the London Eye the UK’s ‘most photogenic’ place. The study totted up the Eye’s Instagram hashtags and said they amounted to a whopping 3.48 million.

In Jessops’ study, the Eye was narrowly followed by Big Ben, with 3.47 million posts. In fact, you may be unsurprised to hear that of Jessop’s top 10 landmarks, just three can be found outside of our nation’s capital. 

The most ‘photogenic’ attractions in the UK, according to Jessops

1. The London Eye, London (3.48 million hashtags)
2. Big Ben, London (3.37 million hashtags)
3. Tower Bridge, London (2.84 million hashtags)
4. Buckingham Palace, London (1.5 million hashtags)
5. Stonehenge, Wiltshire (915,000 hashtags)
6. The Natural History Museum, London (780,000 hashtags)
7. Edinburgh Castle, Edinburgh (720,000 hashtags)
8. The Tower of London, London (690,000 hashtags)
9. St. Paul’s Cathedral, London (550,000 hashtags)
10. Snowdon, Gwynedd (530,000 hashtags)

Perched on the Southbank and offering panoramic views of the city skyline, a visit to the London Eye marks a rite of passage for many London tourists. And, with its notable ’00s design in stark contrast to the surrounding Edwardian Baroque of County Hall, the London Eye makes for some great snaps.

However, if you, like us here at Time Out, are skeptical of the hashtag barometer, check out our 15 most beautiful places in the UK, or our 20 alternative London attractions compiled by local writers and our expert editors, not Instagram metrics. 

If you’d like to see the original study, check out Jessop’s website.

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