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If you’ve spent any time at all on social media in recent months, you’ve probably heard of ‘Dubai chocolate’.
Inspired by the Middle Eastern dessert knafeh and created by Dubai chocolatier Fix Dessert, the decadent chocolate costs around £15 per bar, and features a vibrant green mixture of shredded filo pastry (or kataifi) and pistachio butter encased in milk chocolate.
Apparently, it’s really, really good. So good that it’s been making waves on TikTok since at least last May. But in recent weeks, the viral sweet treat has really exploded in popularity, with dozens of TikTokers flocking to the platform to post their honest reviews, share attempts to recreate the chocolate bar from scratch or put a ‘Dubai chocolate’ spin on everything from brownies to tiramisu.
So popular is the trend that it’s apparently causing a global uptick in holiday bookings, at least according to one luxury holiday site, Destination2, which has seen a 38 percent increase in Dubai bookings compared to the same time last year.
Unsurprisingly, the original ‘Can’t Get Knafeh Of It’ bars by Fix Dessert are almost impossible to get your hands on, even if you happen to be making a trip to the UAE. But a trend this massive of course inspires copycats. From major supermarket chains to indie chocolatiers, here are a bunch of London businesses peddling ‘Dubai chocolate’ treats that you can try for yourself, ranked from most to least expensive.
The 8 best places for Dubai chocolate in London
Cafer Erol – £24
In the glitzy heart of Knightsbridge, right next to Harrods, you’ll find the brand new European outpost of two-century-old Turkish confectionary brand Şekerci Cafer Erol. Its traditional sweets are studded with emerald green pistachios from the Antep foothills, so you can bet that its take on Dubai chocolate with have some quality nuts inside. These bars look suitably lavish on the outside too, with multicoloured choc splashes, and metallic gold wrapping.
137 Brompton Road, SW3 1QF.
Love Cocoa – prices vary
You might remember this Mayfair chocolate shop from Dragon’s Den. Now, it's swooped on the Dubai chocolate trend in a massive way, serving up deep-fill bars, lavish Easter hampers, and even dipped strawberries coated in swirls of pistachio crunch, ready to be salivated over by food influencers. Sounds very good for business indeed.
6 South Molton Street. W1K 5RH.
Läderach – £10.50 per 100g
This luxury Swiss chocolatier is stirring up some hype around their version of Dubai chocolate, which they've named FrischSchoggi Dubai (try saying that with a mouthful of pistachio). It's hand-decorated with stripes of pistachio chocolate, and made from fresh natural ingredients. You can buy it in the weight of your choosing, whether that's a tiddly little £5.25 pocket chocolate bar or a mammoth £126 for a whole boxed slab.
Locations in Westfield, Kensington, Harrods, Kings Road, Regents Street, Covent Garden, and Canary Wharf.
San Carlo – £19.95
Why limit yourself to a (not so) humble bar when you can get a giant Dubai chocolate-inspired Easter egg? This tooth-aching treat is only available for Easter week at Italian restaurant San Carlo, which has whipped up a hand-painted white chocolate egg filled with hazelnut cream, resting on a nest of kataifi pastry, pistachios and raspberries. Better save room after all that pasta.
2 Regent Street, SW1Y 4PE; 6 Hans Road, SW3 1RX. Available April 14-20.
Il Gattopardo – £18
A golden leopard prowls across this lavish chocolate bar, marking it out as the product of Mayfair restaurant Il Gattopardo. This Italian spot has puts its own twist on the contents, too, studding its creation with Piedmont hazelnuts. You can order a bar direct to your table, but work fast: it's only available during the month of April.
27 Albemarle Street, W1S 4HZ. Available until April 30.
Morrisons – £12
And the award for this Easter's most widely coveted egg goes to... Morrisons’ Dubai-style chocolate creation. Shoppers are racing to get their hands on one of these sought-after pistachio treats, which have a bumpy green exterior and a luscious gooey interior, like they’re creme egg’s gigantic dinosaur cousin.
Various locations.
Lindt – £10
Sometimes life is too short to traipse across town to follow a TikTok trend. Sometimes you just want to shove something in your supermarket shopping basket to gobble in front of the telly later. Lindt’s take on 2025’s biggest sweet treat trend is ideal for satisfying any idle curiosity you might be feeling, but beware: online reviews complain that the thin layer of filling doesn't justify the Dubai-style price tag.
Stocked in supermarkets including Sainsburys and Waitrose.
Aldi – £3.99
Pistachio ice cream is already arguably the best flavour, so chuck in some Dubai choc and it can only get better, right? ALDI is hoping so, with its opportunistic new frozen offering giving customers a super affordable way to get in on the trend.
Various locations.
For more chocolatey goodness, check out the best chocolate shops in London
Prefer your viral food trends on the savoury side? Our favourite London restaurant has teamed up with Yard Sale for a limited-edition pizza
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