Sleep in the building where The Rolling Stones made rock ’n’ roll history

You a fan of rock and/or roll? Then you will definitely be interested to learn about a new, sexy boutique hotel, named Chateau Denmark, perhaps unsurprisingly located on Denmark Street in central London.

Denmark Street was, of course, famous for its music shops. If you wanted to buy a guitar in London, that was where you went. The Chateau’s owners are no doubt hoping the hotel offers a similar level of attraction to the city’s music-loving populace and rock-steeped visitors.

Excitingly, the hotel, which features loads of themed rooms, is set across 16 buildings (including some grade II-listed eighteenth-century townhouses). That’s loads. Interior designers were asked to ‘imagine a time where punk rock and vintage gothic meets modern psychedelia with a timeless grandeur’. Erm, right… 

Several of the buildings which make up the Chateau Denmark are veritably drenched in rock and pop history. Maybe the best fact of all is that the Rolling Stones (who are celebrating their sixtieth anniversary this year) recorded their eponymous debut LP in one of these buildings.

Chateau Denmark, Denmark Place, WC2H 0LA.

Coca Cola’s opened a flagship shop in Covent Garden.

Blackhorse Beer Mile is kicking things off with a free party this Sunday.