Sephora is teaming up with Selena Gomez’s Rare Beauty for a London pop-up this weekend

London has been blessed with gorgeous sunshine this week, right in time for the start of spring. That means that the season of golden tans and freckled faces is finally upon us. And if you want to look extra sun-kissed, a little lick of blusher is your friend. Selena Gomez is on hand to help with that. 

This weekend, Sephora UK is teaming up with the singer’s brand Rare Beauty (one of Time’s most influential companies of 2024) to help the shoppers of central London get an extra rosy glow. 

The pop-up is called Rare Beauty x Sephora Dreamland and it is a celebration of the brand’s new line of blushers. The Soft Pinch Matte Bouncy Blush comes in shades of mauve, rose, plum and more named things like ‘Grateful’, ‘Hope’, ‘Worth’ and ‘Truth’.

Besides being one of the first to buy the brand new blusher, you’ll get a chance to find out exactly which shade matches your skin tone, get complimentary Rare Beauty treats and play games for prizes. You can find the pop-up in Carnaby Street on Friday, April 4 and Saturday, April 5 from 11am-8pm.  

Thanks to its growing cult following, Sephora made a comeback to the UK (after 17 years) in 2023 when it opened a physical store at Westfield White City. It’s since launched other stores in Stratford and Manchester and has plans to have at least 20 outlets across the country by 2027. 

The V&A is closing its world-famous fashion gallery until 2027. 

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