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First they dabbled in restaurants, then entered baby skincare – now UK rappers Krept and Konan are switching up their day jobs again by opening a one-of-a-kind supermarket called Saveways in their hometown of Croydon, south London.
Isn’t the UK supermarket sector pretty crowded, we hear you ask? Well, the rap duo have found a gaping hole in the market. Opening in February, the rappers say that Saveways will be the first large-scale supermarket stocked with products tailored specifically to Black, Asian and ethnic communities.
The supermarket will include specialist halal meat and exotic fish counters, a bakery, fresh fruit and veg, and a huge range of world foods as well as household items, cosmetics and hygiene products for those of BAME heritage.
The pair have partnered up with entrepreneur Kaysor Ali to create a shopping experience that they claim will reflect the area’s diverse population. The 2021 census revealed that over half of Croydon and Sutton’s population is Black, Asian or of mixed ethnic background.
And it doesn’t stop there. The retailer, which will have parking and an on-site prayer room, will create over 30 job opportunities and provide wholesale opportunities.
On Instagram, Krept & Konan said: ‘Saveways is more than a supermarket, it’s a hub for the community, celebrating cultural diversity while setting a new standard for halal and world food retailing in the UK. The combination of scale, variety, quality and modern convenience makes Saveways a landmark destination for both everyday shoppers and bulk buyers alike.’
Saveways will open at 12pm on February 1 at 102 Beddington Lane, Croydon, CR0 4YX.
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