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If you didn’t need more confirmation that London is officially hella expensive, it’s now been revealed that Bond Street is Europe’s most spenny shopping destination. This news comes after London was revealed as one of the top five priciest places in the world in 2025, and as one of the wealthiest cities on the planet with an astonishing 215,700 millionaires living here. So yeah, living in the capital ain’t cheap.
Bond Street has claimed its title as Europe’s most lavish retail destination in 2025. It is also the third most-expensive place to shop on the planet, beaten only by Tsim Sha Tsui in Hong Kong and New York’s Fifth Avenue.
Data from Savills revealed that rents on Bond Street saw a 20 percent increase last year, rising to an eye-watering £13,162 per square metre. It overtook Milan’s prestigious Via Monte Napoloene which was named the most expensive place in the world for retail rentals in 2024.
Home to luxury brands Chanel, Louis Vuitton and Dior, according to experts the high rent prices in the West End that for the mega rich the high street is not dead, as luxury labels continue to compete for premium brick and mortar retail space.
Anthony Selwyn, Co-head of Global Retail at Savills, said luxury brands were looking ‘to get closer to their consumers’.
He added: ‘In the immediate aftermath of the pandemic, with reduced international travel, we saw brands increasingly focus on large, affluent, relatively underserved domestic markets. And while this trend will continue, we will see our core luxury markets become increasingly more competitive, with building quality and pitch being of the upmost importance.’
The 100 best shops in London, according to Time Out.
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