[title]
The ultimate test for any London runner isn’t dodging pavement dog poo or weaving through crowded canal tow paths (although both those things are fairly challenging). Nope, it's the storied London Marathon, a 26.2 mile long feat of endurance that takes participants past some of the city’s prettiest landmarks.
This year, runners will take to the streets on Sunday April 27, with friends and families turning out to cheer on their champions from the sidelines. Still, sometimes, the adulation of loved ones isn’t enough. Sometimes, you need a little treat. Of course, you’ll get the official marathon runner’s race pack, which includes your race number and safety pins, a timing chip, and a final event guide, as well as an optional finisher's T-shirt and medal after the race.
But now, a host of London business have decided that marathon runners need a little extra love. And that’s where the growing selection of freebies and special offers comes in. Here are some of the best perks in town this year.
RECOMMENDED:📍 Where to watch the London Marathon: the best places along the route map.
The best London Marathon 2025 freebies and perks
City Cruises
What you get: The London marathon route winds round some of this city’s most famous landmark but its runners are probably too deep in the zone to take in their majesty. So this offer from City Cruises is a more restful way to see the sights.
How to claim: Show your medal at the booking office and you get a free boat trip down the river. Family and friends can join too, getting 30 percent off with the code marathon30.
TfL Travel
What you get: You’ll feel like royalty on TfL services on Sunday April 27, when marathon runners can swan through the barriers without paying a penny.
How to claim: Just show your medal or runners number to a staff member.
Gaucho
What you get: A free steak at any of Gaucho’s London branches, from race day until Thursday May 1 (which gives you a bit of time to get scrubbed up and recover first).
How to claim: Just flash your medal to get your slab of Argentinian beef.
Lush
What you get: Soothe that aching runners’ bod with a goodie bag from Lush, containing a magnesium solid massage oil bar.
How to claim: Lush stores in Oxford Street, Covent Garden, Paddington Station, Waterloo Station and Victoria Station will be giving away free massage oil bars (worth £10) if you show your medal between Sunday April 27 and Wednesday April 30. Free Epsom salt bath bombs will also be available on the 27th, if you’re limber enough to claim yours right away.
Al Dente
What you get: A free takeaway pasta dish at any of Al Dente’s four London branches, from Thursday April 24-Saturday April 26: perfect for carb-loading before the race.
How to claim: Just show proof of entry to bag your meal.
Vinegar Yard
What you get: A free pint at this London Bridge street food stop on race day.
How to claim: Just show up and flash your medal.
The Table, Southwark
What you get: A free burger on race day.
How to claim: Show up with your medal to get a hearty burger at this brunch spot right by the Thames, but hurry, it’s only open til 6pm.
Fowl
What you get: A complimentary post-marathon margarita at chicken restaurant Fowl in Piccadilly.
How to claim: Just show your medal when dining in.
Kricket
What you get: A free post-race drink, whether that's a beer or a cocktail, at any of Indian restaurant Kricket’s London branches.
How to claim: Show your medal with your meal.
Triyoga
What you get: Once the dust has settled, a yoga class might be a good way to shake off those lingering aches and pains. Triyoga is offering marathon finishers a free class right up until the end of May.
How to claim: Just book online, using the code 2025Marathon
Gymshark
What you get: Go one step further and treat your body to a whole post-marathon recovery day at Gymshark Regent Street. There'll be ice baths, massage guns, and bevvies from Joe & the Juice.
How to claim: Register online to secure your spot.
Getting ready to cheer on the runners this weekend? Check out our complete guide to the London Marathon
Get the latest and greatest from the Big Smoke – from news and reviews to events and trends. Just follow our Time Out London WhatsApp channel.
Stay in the loop: sign up for our free Time Out London newsletter for the best of the city, straight to your inbox.