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Charlotte Tilbury is opening its biggest ever flagship in London

The cult beauty store will open in Covent Garden in January 2025 with a spa and areas for private events

India Lawrence
Written by
India Lawrence
Staff Writer, UK
Charlotte Tilbury store
Photograph: Tanya Keisha / Shutterstock.com
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Pillow Talk princesses, ‘no makeup’ makeup girls and glazed donut beauty queens: get ready. Charlotte Tilbury is opening its biggest ever flagship in central London, and it will be here in less than a month. The ‘significantly upsized’ Charlotte Tilbury flagship will open its doors in Covent Garden on January 9 2025.

The cult beauty brand is moving down the road from its first ever store which opened on James Street in 2025. The new 4,300 square foot space will be triple the size of the original one, and be located on the corner of the Royal Opera House and James Street. It promises a ‘fully immersive Charlotte Tilbury experience like never before’.

Inside the new and improved C-Tilbury flagship, which will be the brand’s biggest Beauty Wonderland globally, you’ll be able to cop the brand’s full range of makeup, skincare and fragrance. It’s also going to have a ‘Skin Spa’ for facials and a brand new ‘Pillow Talk Bar’ where shoppers will be able to try on all the Pillow Talk products. It will also have spaces for private events, masterclasses and private parties. 

Founder Charlotte Tilbury said: ‘This really is the beauty store of the future – it has education, futuristic tech, instagrammable moments, themed worlds and bookable areas. Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves!’

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