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Classic beer Double Diamond has returned to the hand pumps of London.
The legendary beer was one of the UK's biggest selling pints throughout the 1950s through to the 1970s, but the pale ale fell from favour in the 1980s and by the 2000s had been discontinued in pubs.
Your grandparents will be happy to hear that Double Diamond is once again available – but only in one pub; west London’s Blue Stoops. Why so? Well, the recently opened boozer is run by Allsopp’s Brewery, which created Double Diamond in 1876.
Speaking about the return of the iconic, 3.8 percent beer, Jamie Allsopp – who now runs his family brewery – said: ‘Double Diamond is our A-list star, a beer so popular it was up in lights on Piccadilly Circus, so famous the government considered nationalising it, a beer that worked such wonders it sold 50 million pints a year. Double Diamond, whose recipe was based on our 1822 India Pale Ale, is now back being brewed by Allsopp’s and it means a great deal to me.’
He adds: ‘This sessionable Pale Ale is the next iteration of Double Diamond and we hope will find a place in the affections of new drinkers, as well as those that haven’t tasted it in 30 years.’
A big deal for brewery buffs, The Blue Stoops opened in September, and marks the first ever London pub from Midlands brewery Allsopp’s. It is also the brewery’s first new pub in almost 100 years. Pub food comes from the mind of Caravel founder and official Time Out London hot chef Lorcan Spiteri.
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