An official pop-up Pokémon store is opening in London next month

Whether you’re an avid Pokémon player or you just think they’re cute (both are valid), you’ll be excited to hear that London’s pop-up Pokémon Center will be back in 2025. Last seen in London in April 2024, the pop-up Pokémon store will return to ExCeL London from Thursday February 20 to Sunday February 23 this year. 

The store is coming to the capital as part of the 2025 Pokémon Europe International Championships (EUIC). The shop will be open from 10am to 6pm on Thursday, 9am to 6pm on Friday and Saturday, and from 9am to 5pm on Sunday. Goodies on offer will include a range of International Championships-exclusive products including a special playmat, bottle, pin and jumper featuring Psyduck, and a variety of products from the Pokémon Center’s online shop. 

On Sunday 23 there will be special events organised at the store for kids, including character appearances and a scavenger hunt. 

You don’t have to be a competitor at the EUIC to enter the store, but you will need a reservation – even those attending the championships will have to book a slot for the shop. Reservations for the London Pokémon Center will go live online at 2pm on Wednesday, January 22. Here’s the link for booking your reservation.  

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