A new London pub will charge for pints based on your net worth

For one day this month you’ll be able to visit a London pub and pay what you feel is fair – based on how much you earn.

The pub – called The Fair Pour – comes from Oxfam, which is drawing attention to the Davos World Economic Forum which will be taking place at the same time. The Fair Pour aims to ‘highlight the growing inequality gap between the super-rich and the rest of the world’. The pub will be open on January 21 from midday until 9pm – and will be taking over The Queen's Head at 64 Theobalds Road. 

With pints now reaching the £8 mark in London, it seems a fitting thirsty cause to use in order to draw attention to the vast disparity between earners. ‘At the Fair Pour, more affluent customers are encouraged to dig deep and to pay prices that reflect their individual wealth, highlighting how a fairer tax system could help tackle inequality,’ says Oxfam.

The charity has suggested that if billionaires paid slightly (only slightly!!) more tax, then those buckets full of cash could go towards funding healthcare, education and fair wages, as well as helping with protection from the climate crisis. We see their point. 

We’re not quite sure how they’ll be checking up on every punter’s net worth, but we reckon you’ll be able to get a pretty cheap drink – unless you’re like, Elon Musk, in which case, expect to pay in the region of £100 for your drink. 

There’ll be plenty of booze-free options for Dry January and there’ll also be a free pub quiz at 7pm. 

The Fair Pour can be found at 64 Theobalds Rd, WC1X 8SF