When Harry Selfridge founded the now iconic department store back in 1909 he wanted it to be much more than just a shop, but over 100 years later, there’s more going on at Selfridges than he could have dreamed of.
With a mission to surprise its customers, it has previously installed a talking waterfall in the Foodhall, hosted a glitter-tastic Sink the Pink pantomime and had a crazy golf course on the roof. But its latest spot of ingenuity might be our favourite. Concerned by the dwindling number of independent music venues in the capital, it has decided to open its own in the basement of the store.
The 170-capacity spot will host weekly gigs from both established and up-and-coming artists including grime collective New Gen and Eagle-Eye Cherry’s niece Mabel. As part of its Music Matters season there’ll be a bunch of other musical goings-on throughout the shop, with free classical, acoustic and DJ performances, a self-playing piano appearing in the Wonder Room and Peckham’s Rye Wax popping up to flog some vinyl in the menswear department. Shopping never sounded so good. See the full programme here.