HMV Oxford Circus

Beating off stiff competition from the now defunct Zavvi and the troubled Fopp, HMV has survived (since 1921) to sell another CD. Diversifying has helped, the store now offering a typical array of CDs, vinyl, DVDs, computer games, gadgets and memorabilia. The 50,000 square foot flagship shop at 150 Oxford Street is the best bet for entertainment fans willing to get lost for a few hours, while a more manageable outlet can be found down the road at 360 Oxford Street.