For the money, the Z is a cast-iron bargain. First, the location is superb: it really means Soho, not a short bus-ride away – the breakfast room/bar exits on to Old Compton Street. Then there’s the hotel itself, which is surprisingly chic – especially the unexpected interior courtyard, with open 'corridors' stacked above it, and room to sit and drink or smoke at the bottom – and very cheerfully run, down to free wine and nibbles of an evening.
The rooms are quite handsome, and have everything you need, from a little desk to free Wi-Fi, but not much more. Including space: expect beds (perhaps a little short for anyone over 6ft tall) to take up most of the room, a feeble shower, and no wardrobes or phones. A great little hotel – in both senses – and, we’re pleased to report, expanding rapidly.