Famous for its low rates, the Hoxton deserves credit for many other things. First, there’s the hip Shoreditch location – hip enough for Soho House to have taken over the downstairs bar-brasserie a few years ago.
Then there are the great design values. Finally, the rooms are well thought out, if mostly rather small, with lots of nice touches – free fresh milk in the fridges, a cold snack for breakfast, free Wi-Fi. Nowadays, there are even some individually designed suites – at the same price as the other rooms, but first-come, first-served.
The downside? Popularity. If you don’t book well in advance and plan to visit during the week rather than at the weekend, you could pay as much as at one of the big chains. A major refurbishment has opened out the original bar and added another, as well as putting red leather booths in the lobby; a new coffee bar is on the way. And the Hoxton finally has a sibling: the Hoxton Holborn.