Jolie Rouge

Caledonian Road parlour Jolie Rouge is among the more underground in London, but it's held in high regard by the city's tattoo creatives. Their studio has a fresh and streetwise approach, all opulent wallpaper and gothic candelabras inside. Artists today include Matt Difa, Lord Montana-Blue, Keely Glitters, Antonio Gabriele, Mark Ford, Manni K and Andrew John Smith. The team here is willing to try what others turn down and pride themselves on not having the rockstar attitude of some of the other shops.