Video: here's how they make rainbow bagels

The rainbow bagel is here and it's taking over Instagram. Originally created at The Bagel Store in Brooklyn, it was only a matter of time before someone in London started making them.

Rob Greig

The first place to bust out the food colouring was The Beigel Shop (the yellow one on Brick Lane), so we went behind the scenes to find out how they make the Play Doh-style boiled beauties and if they actually taste any good.

Here's the technicolour baking process – watch to the end to find out whether they actually do taste like a rainbow.