Marmite is opening a pop-up café where 'lovers' eat for free and 'haters' have to pay

Just when you thought London was at full capacity for novelty cafés, the folks at Marmite have decided to open a pop-up café at Soho Grind where they'll only be serving – you guessed it – Marmite-based snacks. But that's not all, they're also operating a 'pay-by-sentiment' policy, where what you pay depends on how positive or negative you are on social media. When you arrive at the café, they'll whack your Twitter handle into a social media-powered 'love-o-meter' to analyse whether you're a lover or a hater on Twitter. If you're constantly tweeting about how #awesome everything is then you can bag yourself free Marmite and cheese toasties, Marmite on toast and Soho Grind coffee, but if you're mostly sending snide remarks to @TfL then you'll have to shell out for the bill. Haters gonna hate.

The Marmite Love Café is on August 4-5 at Soho Grind, 19 Beak Street, Soho, W1F 9RP.

Want more novelty fun? Read about the Breaking Bad-style cocktail lab in Hackney Wick.

Or take a look at the 'Twin Peaks'-themed immersive pop-up theatre restaurant.