Life’s a Bleach: London’s coolest salon heads to Soho

Get ready to paint the town pink, blue and every shade of the rainbow. Bleach London, the Dalston salon that launched a thousand pastel dip dyes, is bringing its trademark directional cuts and Instagrammable colours to Soho’s Berwick Street.

As well as offering dye-jobs in uncompromising hues ranging from Day-Glo to Disney mermaid (prices start at £55 for a light pastel wash), the salon will be offering a £1-per-minute styling service for partygoers, and will sell Bleach’s cult off-beat product range.

The West-End outpost will stay open until 11pm, and can be booked out for private shindigs – though we’re guessing you’ll have to fight off the fashion crowd with a statement shoe in order to secure a slot. Throw in an in-house dye dispensary that doubles up as a bar when the sun goes down and you have all the makings of London’s premier party salon. 

2 Berwick St, W1F 0DR. www.bleachlondon.co.uk. Oxford Circus tube.

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