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Imagine heading to a classy-looking bar, ordering a classy-sounding glass of wine and watching the waiter fill up your cup from a bag-in-a-box… You'd be confused, right?
Not any more.
Box wine has been a staple for students and Glasto-goers for years, but now it's getting a highbrow makeover. Restaurants like St John have started producing their own brand of boxed wine and Brunswick East café on Gillett Square in Dalston is hosting pop-up box wine bar B.I.B for the next month.
The bar will serve natural wine made without chemicals and with minimal technology. Turns out packaging the boozy, grapey stuff in a box makes manufacturing much cheaper for vineries who opt for eco-friendly natural processes.
Organiser Kirsty Tinkler, who also runs wine club Weino London, said: 'I think this is in line with the move towards the eco-economy of pared-back packaging that leaves the extra pence in the produce rather than the product.'
Most importantly the wine will cost just £3 a glass. Plus, there'll be light bites and daily magnum, orange and sparkling wine specials.
B.I.B is open from 6pm every Wednesday to Saturday. Find out more at weinolondon.com/bib