Errr... you can step into a sour cream and onion Pringles ’flavour cloud’ in London today

You know what most clouds are lacking? The distinct smell of sour cream and onion crisps. At least, that’s presumably the thinking behind the Pringles ‘flavour cloud’ that’s popping up in London today.

If, like us, you’re wondering what the hell a ‘flavour cloud’ is, here’s a handy visual:

Now that’s been cleared up, here’s what you need to know. From 12pm to 4pm today (April 26) in Potters Fields Park, you’ll be able to stroll through the cloud, which will taste ‘exactly’ like sour cream and onion Pringles.

If you’d rather actually eat some Pringles, they’ll also be giving out unlimited samples, which is a pretty bold move given that once you pop, you literally can’t stop.

The Pringles flavour cloud will be in Potters Fields Park by Tower Bridge, 12-4pm on April 26. 

Can’t get enough of crisps? Here’s what we made of London’s first crisp restaurant.