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Free beer. Are there two sweeter words in the English language? That’s why you need to get yourself down to the Hop and Berry in Barnsbury, where landlord Tom Buxton is giving away free pints for the whole of Lent.
To reverse the fortunes of his ailing pub, the 31-year-old landlord has hooked up with mobile phone app Crowdit. The app allows visitors to the pub to claim one free pint a day until March 24. Buxton conceived the idea during dry January, when numbers through the door took a dive, and then decided to put it into practice over the 40 days of Lent.
But what would Jesus say? Who cares – free beer!
Don’t mind paying for a pint? See our list of the top 100 best bars and pubs in London.