This Hammersmith Belushi's is one of six in London - there are more across the UK and Europe, too. It's clearly a successful enterprise, borne from accessible food, plenty of promotions on the drinks and a bit of a party vibe. Live music and the screening of big sporting events help too.
A short wine list and recognisable beers on tap do good business but it's the cocktails that prove most popular when night falls. Expect classic concoctions served in jam jars, sharers served with straws and a number of shooters ranging from the well-known (tequila slammers and Jägermeisters) to the intriguing - honey pots and shots of peanut butter jelly, for example.
Keenly priced breakfasts are served from 8am, and follow an American culinary theme that continues throughout the day. Expect pancakes, burgers, hot dogs, nachos, steaks, tacos, quesadillas, racks of ribs and wings.