Museum of Brands

This 120-year history of consumerism, culture, design, domestic life, fashion, folly and fate, presented as a magnificently cluttered time tunnel of cartons and bottles, toys and advertising displays, is a small part of the collection amassed by Robert Opie – son of the celebrated collectors of children’s lore and literature Ioana and Peter Opie – since the day in 1963 when the 16-year-old arrived home with a Munchies wrapper and declared his intention never to throw away anything ever again.