The weird and the wonderful
The London Eye has played host to an array of brilliantly bizarre goings-on, serving as the platform for big brand collabs and events that showcase the city’s sense of limitless possibilities. The unusual activity goes back as far as 2008, when Fiat parked up its new Fiat 500 right inside one of the capsules for two whole weeks. Another highlight has to be Red Bull turning the wheel into a rotating nightclub in 2013, with acts from Lily Allen to Mark Ronson performing inside the pods. It’s also seen celeb chef Gordon Ramsey serving dinner to patrons in honour of 2012’s London Restaurant Festival, and wholesome dog yoga sessions for adventurous pups.