Chinese New Year calls for many things – reunions, banquets, loaded ang pows, and of course, a lot of beer! This year, Carlsberg Malaysia is celebrating Chinese New Year with the ‘Probably the Most Victorious Year’ campaign (which runs until Feb 28) and a host of promos and giveaways.
It’s not Chinese New Year (CNY) without the colour red, and Carlsberg Malaysia honours this tradition with festive edition bottles and cans for both the Carlsberg and Carlsberg Smooth Draught line of beers. These two beers will be sporting red bottle caps and pull-rings, with auspicious CNY sayings such as ‘Yum Seng’ or ‘Cheers’, ‘Abundance of Happiness’, ‘Be Jolly Together’ and more.
To ring in prosperity, Carlsberg will also be giving away all sorts of prizes when you purchase a festive pack. If it’s cash you’re after, spot the image ‘88’ under the red bottle caps and you stand a chance to win ang pows of RM88 each; or win a 24-can carton of Carlsberg Smooth Draught beer or Somersby Apple Cider when you spot the brands’ logos under the caps.
More beer is always good – when you purchase a 24-can festive promo carton of Carlsberg or Carlsberg Smooth Draught beer, you stand a chance to win a year’s supply of even more beer! Simply look for the promo code ‘CS’ under the pull-rings and you’ve got yourself 12 cartons of booze. If you spot the code ‘SA’ instead, that’ll give you a four-can pack of Somersby Apple Cider.
The CNY season can be tough on your wallets what with giving red packets and shopping for new clothes, so Carlsberg is bringing back the ‘Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays’ promo. All you have to do is spend RM200 on Carlsberg products and you’ll get to participate in a game which, if you win, lets you have your CNY groceries (worth up to RM800) be fully paid for by Carlsberg. These games will be held across three weekends (Jan 20-21, 27-28 and Feb 3-4) at selected AEON, AEON BiG and Tesco outlets around the country. Log on to Carlsberg’s Facebook page to find out more about the location and timings of the games.
Visit Carlsberg’s Facebook page or www.probablythebest.com.my for more information on the campaign and participating outlets.