Story

“How many people have you met today? What do they know about you? Most of them don’t know a thing. But everyone saw what you were wearing.” This is the inspiration behind Story fashion boutiques. Each of the seven shops scattered across Tel Aviv has an individual personality to it, yet there is one constant: carefully chosen brands that showcase cutting edge fashion from around the world. At Story, they travel the world to find clothes, shoes and accessories that create people who stretch and refine the language of fashion, invent new dialects and use it to convey their own unique message. With new brands like Nudie Jeans, Melissa, Fornarina and Bloch, unravel the story behind every scarf, pair of jeans, piece of leather and accessory.