Primitive + Design

Primitive gallery opened up in the early nineties by Avi Bourla. It was the first of its kind in Israel to introduce furniture and objects d'art from the East. Located right in the heart of the bustling business and culture district of Tel Aviv, their showroom is a large and impressive collection of modern furniture and pieces of tribal and ethnic art, which manages to blend together harmoniously. “Soulful minimalism” is the aesthetic they strive to create, and they are definitely pulling it off beautifully.