Idan Laros started his fashion career as an assistant buyer and stylist, keeping his design talents a secret and buying fabrics with no plans for their future. However, his first collection was a hit, cementing his reputation as the ‘hot new designer’. Laros says the woman he designs for “want to wear the clothes rather them wearing her,” stressing comfort above all else. The results are relaxed, laid back garments, that allow for maximum mobility. With bold patterns and colours fit to flowing, soft fabrics, Laros is a quality label with a bright future.
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