T.K. is a small, Tel Aviv-based brand, founded by designer Tali Kushnir in 2015. With fashion for both men and women, T.K. offers a relaxed approach to tailored, classic clothing, with a focus on work wear deeply inspired by Israel’s history. Kushnir is inspired by the “Middle Eastern approach” to fashion; sustainable and humble, with a proud Levantine spirit.
Local Israeli designers are no strangers to innovation, fresh concepts and marrying unexpected colors, cuts and styles - and that's what makes shopping in Tel Aviv so eclectic. These burgeoning designers have already made names for themselves on the indie fashion circuit, and some even sell internationally to select boutiques. But it is just a matter of time before they all break out in a big way. From gender-fluid designs in eye-popping colors to subdued silhouettes harkening back to Israel's vintage past, here are the under-the-radar Israeli fashion designers to shop now.