HOC, an acronym for house of coffee, is an adorable inside-outside café run by a young husband and wife duo. The savory menu is short but has enough variety to suit most palettes. In addition to some in-house crafted sweets, they stock pastries and cookies from cult-faves Fika (a Swedish bakery chain) and Piece of Nature (a plant-based vegan brand with a focus on healthy desserts – think no refined sugar). There’s a Japanese vibe to how most of the dishes are presented and to the sparse, zen-like decor at the sun-drenched self-service eatery.
There’s a reason Starbucks – with their beans’ signature burned and bitter flavor – failed in Israel. Tel Avivians take their coffee as seriously as they do their hummus and pita, which is why no matter where you go, the coffee tends to be top-notch. The thriving café culture and the rise in work-from-home jobs also means that the coffee options in this caffeine-obsessed city are constantly growing.
Here’s a look at five new spots that manage to deliver perfectly roasted beans and then some: