Neighborhood Watch: Masaryk Square

With its quaint boutiques and local feel, this charming enclave is always buzzing.

Shop

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Yooletta (19 Masaryk Sq, 03-6168446/ yooletta.com) is a paper boutique selling goods from internationally-recognized brands like Rifle Paper Co.  Just entering Yooletta puts you in a giving mood, so you have a reason to wrap gifts in their lovely wares.

Oaky (86 King George St, 03-6700990/ oaky.co.il) is a home goods store that invites that feeling of ‘hygge’, Tel Aviv style.  Focusing on materials that have a connection to nature with high practicality, this is the place to find the perfect finishing touch for your home. 

Nook (5 Malkhei Yisra’el St, 03-5277177) is a gift shop focused on selling designs that reflect Japanese refinement and French je ne sais quoi. Combining elements of the east and west, the store supplies high-quality goods that make the perfect gift.

Andy Ve Eirn (75 Frishman St, 077-4006351/ andyveeirn.com) is local fashion at its finest.  Focusing on quality textiles, the brand is all about classic, feminine, and comfortable clothes for everyday.  The monochromatic style guarantees that your purchase will remain timeless. 

Baby Rock (77 Frishman St, 03-5541955/mylittlebabyrock.com) is an organic clothing store for on-trend babies. The young mothers who created the brand set out to create original designs without sacrificing style, which Baby Rock has in spades.  

We Love Plants (73 Frishman St, 054-6828355) is the urban houseplant shop for those with any shade of a green thumb. Selling a variety of potted plants and gorgeous accessories, the shop is a maximal minimalist’s ideal store. It is also where you can find Plus O Plus Ceramics (plusoplus.com). Focusing on practical vessels with a twist, this is a ceramics brand to watch. 

 

Get Inspired

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Shuna Jewelry Studio (17 Masaryk Sq, 03-6025051) and Yonatan Ashur Jewelry (90 King George St, 052-2631716/yonatanashur.com) are two fine jewelry studios bringing the best of traditional craftsmanship to modern Israeli jewelry. 

Book Worm (9 Malkhei Yisra’el St , 03-5298490/bookworm.co.il) is a calm, clean bookshop and café that has art and design’s best tomes. Grab a coffee and dive into the pages at this charming spot.  

Dine

© Nimrod Saunders

Ca Phe Hanoi (3 Malkhei Yisra’el St, 03-6771184/caphehanoitlv.com) is the latest from Parisian restaurateurs, this time bringing Vietnamese cuisine to Kikar Rabin. Designed by colleagues of Phillipe Stark, the ambiance is as delectable as the food.

Giaconda Wine Bar (73 Frishman St, 03-6006863/ giaconda.co.il) is a wine shop bringing internationally celebrated wines to those interested in developing their palates. The shop’s staggering selection is matched by the staff’s intensive knowledge of wine.

Cafe Masaryk (12 Masaryk Sq, 03-5272411) is the café where locals gather throughout the day. Grab a quiet bite to eat in between strolling around the neighborhood and you’ll be welcomed by a pleasant atmosphere and hearty food.