One can barely get down the block without tripping over a dozen prams – and for good reason; Basel is north Tel Aviv’s upscale pocket of family-friendly goodness
Shop
Alef Alef (9 Ashtor Haparchi St, 03-6046095/alefalef.co.il) is a women’s boutique selling beautiful clothes and shoes that you want to wear now. Owned by two grads from Bezalel Academy of Arts & Design, who believe in keeping business local – you’ll be supporting reliable Israeli companies by shopping at this chic outpost. Stella and Lori (10 Eibschitz St, 052-3655902/stellaandlori.com) stocks the Tel Avivian female uniform. Owned by sisters and named for their grandmothers, the shop offers multi-seasonal clothing that remains separate and above the fast-fashion fads. Things Of The Past Ancient Jewelry (32 Basel St, 03-6023125/dvarimshelpaam.co.
Kids Fashion
Coolyco (18 Ashtori HaFarhi St, 03-5465225/coolytogo.com) is THE store for kids’ toys according to moms, which makes sense because they have thought of everything. From gifts for new mothers to nursery design and handmade dolls, this not-exactly-cheap shop is exactly what new parents need. Flamingo (38 Basel St, 03-6123115/flamingokids.co.il) sells clothing for spirited kids with a no- rules philosophy and a soft spot for color and texture.
Housewares
Take A Nap (3 HaShla St, 03-5271757/takeanap.co.il) sells high-quality and beautiful linens in simple and clean designs. The focus is really on creating a restful environment for sleep (or naps) and with bedding, bathrobes, and beach towels, this local business has you covered…literally. Mercato (30 Basel St, 03-5447844/mercato.co.il) is a family-run market selling meats, fresh pasta, and fine groceries. With an option to purchase online and have your shopping delivered, this deli has become a neighborhood institution.
Dine
Liaty (5 HaShla St, 03-5660160/liaty.co.il) is a charming kosher spot in the neighborhood with surprisingly tasty food. Serving dishes throughout the day (fresh pastries and juice in the morning, vegan burgers for lunch, and wine in the evening) make a pit stop here for delish fare.
Selfie-love
Nordau House (65 Nordau St, 03-5441344/ nordau.house) offers exercise classes like spin and HIIT for those looking to sweat. The first class you take is free, and the staff are very communicative. Chandra Yoga Center (4 Ashtori HaFarhi St, 03-5464045/chandra-yoga.com) offers classes throughout the day behind the square. The studio doesn’t subscribe to one yoga method, so you can explore styles. It offers teacher training if you happen to discover that yoga is your calling.
Insider’s tip: Basel Square is one of the few places you can find high quality and attractive maternity wear.