"We get customers who have a connection to aesthetics and art, they understand that a tattoo is a piece, and it has value."
By Or Edny
Lev Studio with the owners: Lior Lachman and Tamar Bar
Tamar: "The studio opened out of my desire to create an alternative to the things I was exposed to at the beginning - the menacing and stressful places, the masculine, tough atmosphere, the metal music and the dark walls. It was a very closed and aggressive world, and I wanted to feel at home in my studio, to create a pleasant and positive feeling for people, where a tattoo is done together and in a fun way."
Lior: "Also, there is something visually open here, clean and pleasant. We both came from the world of design and painting before tattoos became our creative medium. We have an aesthetic that is often similar but also very different, and something inside it is shaped every day into this thing called Lev Tattoos."
Tamar: "Lior and I are the owners, but the team is made up of a number of tattoo artists, including Odel, Yarden Man, and Lotem who come to make tattoos, drawings and paintings. Their flash books are here on a regular basis, and we host tattoo artists from abroad from time to time."
Tamar: "It's important to us that it be a home for creativity, a place where young artists and designers can present their own work."
Lior: "It comes from a place of promoting new art, of encouraging a new perception of what is a tattoo studio, and creating collaborations, presenting exhibitions. In many cases, we get customers who have a connection to aesthetics and art, and they understand that a tattoo is a piece, and it has value."'