While Tel Aviv is progressively becoming a fashion plate with a hot host of burgeoning indie designers on the brink of taking off and shop after boutique shop of designer wares, the mini me population also has their say when it comes to getting all gussied up. (After all, Tel Aviv's playgrounds can be the talk of town, depending on who's talking). So it comes as no surprise that cheesy neon kids clothes have no place in the local, stylishly monochromatic parks, over-saturated with chic little ones decked out in typographic rompers and drop-waist trousers. Kiddie fashionistas make Tel Aviv's slides and monkey bars their runways - and the onslaught of Israeli-designed children's brands and awesome kids' boutiques are a testament to who really runs this town.
Mini fashion is at its best with these locally designed kids' brands
Designers Tali Milchberg and Iris Adler were tired of dressing their own kids in babywear cliches: rack after rack of brightly colored, complicated designs featuring animals, fairies and cartoon characters. So they founded Nununu - aiming to give their children the same stylish wares they wanted for themselves; quality, comfort and tasteful design.
Designer and stylist Irit Ashkenazy has been dedicated to bringing unique style and innovative couture designs to babies’ and childrens’ wardrobes since 1996. Cooly’s fashion is colorful and imaginative, with each piece handmade and held to a high standard of quality and durability. The collection boasts a mix of outstanding prints and patterns, using soft fabrics that will keep the kiddies as comfortable as they are fashionable. There is an option to customize designs with a child’s name, making a piece that is truly special and personal. In addition to clothing, Cooly’s also sells baby products including nursery bedding, decor, accessories and toys, with an extensive online store catering to clientele around the world.
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