The aesthetic agenda of hairdresser Vittorio David sounds reasonable on the surface, but it will certainly frighten those who are used to a regular salon. He doesn't paint, doesn't curl, and in fact, apart from shampoo, conditioner, and scissors, nothing else touches the hair of the clients. Yes, that includes blow-drying. When David acts on his vision, it is easy to see that this is not a gimmick, but rather a belief in the customers' well-being.
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